7 Reasons why LinkedIn is the Most Powerful Social Tool for your Profession
7 Reasons why LinkedIn is the most powerful social tool for your profession.
LinkedIn is a social network that focuses on professional networking and career development. You can use LinkedIn to display your professional background and enhance your professional reputation by posting updates and interacting with other people.
There are nearly 600 MILLION registered members across the world. I am going to show you why there is nothing more effective and important than a stellar LinkedIn presence.
- Looking for a job?
The days of using Monster.com and CareerBuilder are over. You can no longer put your resume up on a website and hope you get hits. You need to be proactive and tailored in your job search, and LinkedIn allows you to be just that.
95% of recruiters use LinkedIn to research and recruit candidates. LinkedIn allows you to have an online personal brand which makes you visible to key decision makers and recruiters. You should make sure you treat your LinkedIn profile like a resume.
Recruiters and hiring managers search by keywords and buzzwords, so make sure to include ALL of your experience (both tools, attributes, and characteristics). Examples include “Salesforce.com,” “CAD,” “C#,” “Microsoft Excel,” “Project Management,” “Project Management,” and “Customer Service.” You want to be found!
When being proactive in your job search, make sure to do your own due diligence on companies that interest you. Create a target list and be sure to follow them on LinkedIn.
LinkedIn has extensive job postings that often times to not exist on job boards. You can apply directly, save job searches, and get notified of new job postings.
If you have a connection in common who works at the company, be sure to ask for advice or a referral.

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- Looking to start a business?
LinkedIn is a prime tool to utilize if you are starting a business. Being that it’s a site catered to professionals, your audience is much more tailored.
First off, you want to make sure you create and publish a company page on LinkedIn. This includes a cover image and logo, concise company description, creative flow, and a reputable looking company detail section with information about you, your website, etc.
You want to explain how your product/service solves customer problems, and how you are different from your competitors.
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- Looking to grow your business?
Once you have your company page built, it’s now time to market it! There are a ton of different ways of doing this.
- Content: If you are creating content pertinent to your industry, share it on LinkedIn.
- Expertise: If you are creating compelling content, this builds credibility.
- Endorsements: Positive endorsements helps with reputability and influence.
- Blog: If you consistently blog about your industry, you build community engagement.
- Groups: Join LinkedIn groups catered to your industry to spread the word.
- Events: Learn about events (in-person & virtual) where you can speak to your solution.
- Connections: Create relevant connections that matter.
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- Looking for an employee?

It’s that exciting time when you are looking to grow and scale the business by adding people. There isn’t a better tool to target top talent. If you post on a general job board, 99% of the applicants will not be relevant to what you need. Posting on LinkedIn provides applicants with more context, and you can add screening questions to ensure candidates meet a minimum criteria before hitting your inbox.
LinkedIn also has great search features where you can target talent by keywords, company type/name, years of experience, and certifications.
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- Looking to grow your professional network?
As previously mentioned, LinkedIn is for working professionals, so you have a tailored audience at your disposal. You want to consistently grow your network without coming across as spammy. How do you do this?
- Personalize: Make sure when reaching out give an individual message.
- Follow up: If they respond to your note, thank them for the follow up.
- Post: Posting keeps other professionals engaged which will lead to inbound requests.
- Groups: Joining groups will make you more visible to others.
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- Looking to grow your professional brand?
Your professional brand starts with your profile. Is it a lazy profile or a compelling profile? This will be peoples first judgement of you. It’s important to make that first impression count with a stellar profile.
Step #1: Choose the right profile picture and headline.
- LinkedIn profiles with photos get 21x more views and 36x more messages.
Step #2: Create a short but sweet summary statement with a personal touch.
- Describe what motivates you and what you are skilled at. A personal touch always adds an empathy element to the readers point of view.
Step #3: Provide a detailed job or company history.
- Whether you are an employee or employer, highlighting accomplishments add reputability. Treat your profile like a resume, and your company page like an interactive website.
Step #4: Keywords/Buzzwords.
- As mentioned, make sure you add ALL of your skills. This will elevate you as a professional.
Step #5: Get positive recommendations/endorsements.
- When others can see positive reviews, they are more likely to engage.
Step #6: Join relevant groups.
- If you are seen as a someone active in your industry discussions, people will follow you.
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- Looking for professional development?

Not only can you sharpen your skill set by learning from expert blogs, posts, webinars, etc, but you can utilize the LinkedIn Learning tool as well. It’s an online educational platform that helps you develop your skills through expert-led course videos.
LinkedIn is a great resource to stay up to date on trends in your industry!