6 Ways to Grow your Professional Brand on LinkedIn

6 Ways to Grow your Professional Brand on LinkedIn

Your professional brand starts with your profile. Is it a lazy profile or a compelling profile?  It’s essential to make that first impression count with a stellar profile.

Step #1: Choose the right profile picture and headline.

–    LinkedIn profiles with photos get 21x more views and 36x more messages.

Step #2: Create a short but sweet summary statement with a personal touch.

–    Describe your motivations and skills. A personal touch always adds an empathy element from a reader’s point of view.

Step #3: Provide a detailed job or company history.

–    Whether you are an employee or an employer, highlighting accomplishments add reputability. Treat your profile like a resume, and your company page like an interactive website.

Step #4: Keywords or Buzzwords.

–    As mentioned, make sure you add ALL of your skills. This will elevate you as a professional.

Step #5: Get positive recommendations and endorsements.

–    When others can see positive reviews, they are more likely to engage.

Step #6: Join relevant groups.

–    If you are seen as someone active in your industry discussions, people will follow you.